Jan 5, 2020
Alex Nahavi is the Executive Creative Director at the forward thinking design studio Josephmark. Josephmark is a venture studio, which is an incubator model, where they utilize resources and facilities to make ideas that they want to see in the world whether self funded or raising capitol with investors. We talk pitching and investing, viability and creative direction from this unique point of view. We talk about how important big ideas and blue sky thinking is in the process, while also being able to switch gears and do the smallest iterations and developing things like a minimal viable product and using objective metrics to study success like demand testing. Alex shares a ton of insights and knowledge into the unique world of a venture studio, things like do's - don'ts and process of pitching investors, product testing and raising capitol. It's incredibly fascinating the colliding of the investment, start up and venture world with the digital product design and creativity space. Alex speaks and gives some killer books and resources around her passion of mentorship and how pivotal this and creative culture is to building a thriving creative studio. Introducing Alex Naghavi On Creative Direction.
Alex Naghavi
Links
The Emotionally Intelligent Office - Book
The Making of a Manager - Book
Articulating Design Decisions - Book
Don’t Sweat The Small Stuff - Book
Quotes
“The big difference between what makes a good creative director and a great creative director in my mind is someone that has empathy and understanding and can communicate with compassion."
"You want to become a leader not a manager, a leader is someone that inspires people to take action and do their best work, a manager is simply managing someone to get the work done."
"Make shit happen."
"I'm a strong believer in following what really makes your heart race."
"Our model very much allows us to invest in our own ideas and really take control of what we want to see in the world."
"It's all about speed, so how do we improve that and how do you remain creative."
"We’re trying to figure out how do we improve how we do things already and make it a little bit faster whilst actually making us more creative, that’s the challenge."
"I love creating, I love making, I need to make things, I'm obsessed with making things"
"I'm constantly looking at ways that I can improve something."
Original Theme Music
by Devin Luke - devinlukemusic.com
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